At the beginning of March, the team behind Liquor Donuts were busy building a 200-person live music venue at 211 Geary Ave with plans to open in late May. A week later all construction had stopped as the full weight of COVID-19 and social distancing took hold.
Although our plans for 211 Geary are on-hold for the foreseeable future, our desire to provide a platform for musicians is as strong as ever. With musicians not able to play live, our team decided to produce an album to promote local artists, so they can get paid for their work while delivering joy to fans.
CEO / Lead Producer
From his first part-time job working in a theatre on a Canadian Military Base in Germany, J. has spent three decades in entertainment. While studying at Queen’s, he toured with acts from The Tragically Hip to Primus. After graduating he worked at every level of film and TV production. In 2008 he founded dimeRocker, an award-winning digital agency that was acquired by The Coup Company that he co-founded in 2011.Along with producing features like the cult franchise WOLFCOP, has has designed and developed platforms like STORYHIVE that has funded to over 350+ shorts, music videos and webisodes for emerging filmmakers. He sat on the board of the Vancouver International Film Festival and as an advisor to the Canadian Film & TV Academy. Recently, he launched Liquor Donuts a boutique design and media house, that along with creating 33.3, presses records for local and international artists.
A Toronto-based musician and administrator with a broad range of experience and a drive to connect people. She started her music career 5 years ago as an intern at Bedtracks, Inc., a boutique music library and audio production house for film & tv. She continues to work for Bedtracks, but her role has grown to managing studios like The Root Down Studio and Soleil Sound. She works with developing and established artists, both independent and signed, labels, management, FOH crew, engineers, and production teams for events, rehearsals, recording, and writing. Recently, she was part of the team that created and runs MusicTogether, the COVID-19 emergency relief initiative for Ontario musicians. She has a double major in visual art and political science but music has always been a passion. On her downtime, you’ll find her walking her dog, making music, doing puzzles, going to shows, studying, and streaming a lot of intense drama & sci-fi.
Conor McSweeny is Toronto-based arts administrator, musician and photographer with a passion for connecting people through the arts. After finishing his MA in Popular Music and Culture at the University of Western Ontario, he spent three years at 918 Bathurst Centre as the administration and production manage helping to produce hundreds of events. In 2019,he left 918 Bathurst to become the City Director for pop-up concert company, Sofar Sounds Toronto. He has also worked on photobooks with award-winning photographers Vladimir Antaki and David Shama. When he's not producing events, you can usually find him on the street behind a camera, or in front of a loud band.